3-4 pages with references

. Your article should cover one or more of the following topics that were introduced in your readings:

·  multicultural marketing

·  global implementation planning

·  global marketing and sales strategies

Support your analysis with what you have learned from the course text, in addition to peer-reviewed articles.

Strahle, W. M., Spiro, R. L., & Acito, F. (1996). Marketing and sales: Strategic alignment and functional implementation. The Journal of Personal Selling & Sales Management, 16(1), 1-1. Retrieved from


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