An introduction to your paper and to your company including a brief description
Module Title: INTRODUCTION TO STRATEGIC MANAGEMENT Stage 2
Module Code: UGB202
Assessment 1 Code: UGB202CW1314SEM2 Weighting: 100%
Assignment title: Introduction to Strategic Management Report (August 2014)
Brief description: An individual assignment requiring the preparation of a report discussing the theoretical application of the strategic management process; including a variety of contextual examples for a specific firm of your choice; related to each strategic management process stage.
Introduction and summary company profile An introduction to your paper and to your company including a brief description of the firm and its position within the industry. (Word limit: 300)
Strategic Analysis
Outline the stages, steps and procedures in the strategic analysis part of the strategic management process; include pertinent examples from your chosen firm to highlight theoretical application. **NOTE: You do not need to actually carry out a fully applied strategic analysis but you should illustrate your theoretical based answer with some specific examples related to your chosen firm. (Word limit: 850-1000) Strategy Formulation
For your chosen firm outline the stages, steps and processes involved in the formulation of business and corporate strategy as part of the strategic management process; include pertinent examples from your chosen firm to highlight theoretical application. **NOTE: You do not need to actually carry out a fully applied strategic formulation but you should illustrate your theoretical based answer with some specific examples related to your chosen firm. (Word limit: 850-1000) Strategy Implementation
For your chosen firm outline the stages, steps and processes involved in the implementation of business or corporate strategy as part of the strategic management process; include pertinent examples from your chosen firm to highlight theoretical application. **NOTE: You do not need to actually carry out a fully applied strategic implementation but you should illustrate your theoretical based answer with some specific examples related to your chosen firm. (Word limit: 850-1000) Conclusion (Word limit: 200)
Reference List (No Bibliography required)
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