Marketing Communications — Process, Integration and Budgeting” Please respond to the following:
- Select a health care provider of your choice ( united Health Care)and discuss the major elements making up their marketing communications process. From the e-Activity, determine the best method of setting their communications budget. Provide specific examples and rationale to support your response.
- Analyze the eight major steps in delivering effective communications for your chosen health care provider and outline the basics of an effective communications program, including recommendations for improvement. Explain your rationale.
- A component of this discussion includes analyzing the 8 major steps in delivering effective communications. You are also charged with making at least one recommendation for improvement. Given the importance of communication I am really looking forward to our discussion