Case Analysis on Madonna
– Please note that case analysis does not mean you have to summarize the case, rather you are responsible to provide consultative recommendation / suggestions / improvements, supported with scholarly / peer reviewed journals and some business articles.
– You should apply the concepts / theories / applications from your text book.
– This should be 3-4 pages
– Textbook: Contemporary Strategy Analysis 8th Edition
Case: Madonna: Sustaining success in a fast-moving business
The case can be found at:
http://www.homeworkmarket.com/sites/default/files/q5/17/11/strategic_planning_mba_book.pdf (pages 401-405)
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