1. Companies with Good and Bad Service: Using online research sources such as Google, research the customer relations/customer service reputations of two (2 – no more, no less) companies of your choice.

2. Supporting Research: Choose one company with an excellent customer service reputation, and one with a poor (or less than perfect) customer service reputation. Compare and contrast the customer service reputations of these two companies. Your paper should address the following questions.

a.  What is the company with good customer relations doing right?

b.  What is the company with poor customer relations doing wrong?

c.  What are the results of the actions of the companies? For instance, financial, public relations, or employee issues?

d.  What specific, actionable recommendations would you give for improving customer satisfaction for each company?

3. Additional requirements: Prepare a 750 word (minimum) paper addressing these questions, using APA style and formatting. Pay particular attention to the accurate citation of your research sources.

Format guidance please refers to the APA Tutorial in the syllabus. Ensure that the body of your paper, excluding cover page and sources, exceeds the 750-word count minimum, and that all of the assignment requirements have been met. 


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