Consumer Behavior Marketing

Walk several blocks in almost any city in America and you’ll pass at least one Starbucks, if not more. And the same is true in an increasing number of cities worldwide. The Starbucks empire has grown to over 15,000 outlets, including more than 4,500 coffeehouses in 47 countries outside of the United States.

For some consumers, Starbucks is an obsession, and they just can’t begin their day without their cup of Starbucks coffee. In addition, while years ago people used to hang out at the corner candy store, today many people spend considerable time at their local Starbucks. They drink coffee, tea, and/or other specialty beverages; they bring their laptop and wirelessly connect to the Internet; they meet friends to chat; or they meet business associates to make deals. Is there anyone in America, at least old enough to be in kindergarten, who doesn’t know what Starbucks is?

If Starbucks was an animal, which animal would it be, and why?


If Starbucks was a color, which color would it be, and why?



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