Dell’s Supply Chain Management

Dell has been selling computers for over 25 years with its unique, direct build-to-order sales model. After reviewing the readings in the Unit Resources, answer the following questions:

• Why has Dell’s direct supply chain been so successful?
• Describe the main supply chain challenges that Dell is now facing and provide your recommendations for solving them.
• Was Dell’s decision to sell its products via retail outlets a viable solution? Do you agree with this distribution strategy? Why or why not?

 600–800 words in length

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