After reading the article “Conservative Nordstrom to sell trendy Topshop fashions,” respond to the following:
- How does this partnership fit into Nordstrom’s current brand management strategy? Will it appeal to its target markets? How will it allow Nordstrom to differentiate itself from the competition?
- Is this a risky move for Nordstrom considering the downward sales trends for Topshop in the UK?
Here is a link to TopShops website: http://shop.nordstrom.com/c/topshop-topman and here is link to Nordstrom’s: http://shop.nordstrom.com/. What similarities do you notice? What differences? At first glance, what is your analysis of this partnership?
DUE today. no more than 250-400 words