Your Company

For this assignment you will become the CEO of a new company. You will begin by describing this new company. You will use this company in future assignments. Write up a SHORT presentation or summary of one page or less answering the questions.

For your new company, you will need a description of the product or service.

Identify the market by answering the following questions:

  • Who could be your potential customers for this product or service?
  • Who could be your potential competitors for this product or service?
  • What information would you seek about potential customers and competitors—list questions you would want answered.
  • How will you find out this information—what kind of market research would you do?
  • What do you think are the growth possibilities for this company?

Here is a list of some example companies. You are not limited to these examples. These are only examples to help you develop your new company idea.

Example businesses:

  1. Growing retailer of non-perishable consumer products (electronics and books)
  2. Small but flourishing local business with one or two locations (florist and pizza restaurant)
  3. Medium-sized manufacturer struggling in a challenging market (automotive and electronics)
  4. Medium-sized service organization with several locations (law firm and accounting firm)


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