Explain of the importance of extending the product life cycle for a business, business and finance homework help

***The Small Business I Chose is OrangeTheory Fitness*** you can find them on google. 

In this assignment, focus on the small business you selected^ for your Portfolio Project. In a well-written paper, cover the following: 

 An explanation of the importance of extending the product lifecycle for a business using a promotional strategy. 

 At least one concept (increasing frequency of use, increasing the number of users, finding new users, and changing package sizes, labels, or product quality) that can be utilized in your promotional plan. 

Your paper must meet the following requirements: 

 Be 3-4 pages in length, not including the cover page and reference page. 



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