Imagine you work for a marketing firm and you have been assigned to work with a new health care client. The client needs help with a communication strategy for a new product they are launching soon.
Choose 1 of the following initiatives:
- Hospital system launching a new diabetes program
Create a 12- to 18-month communication strategy for your client. You may use a communication strategy template or you can create your own. In your strategy:
- Describe how you will use an integrated campaign to reach your target audience
- .Format your assignment according to APA guidelines.
When doing this assignment in some of your information it would be great if you can include bullets points with information.
Cite 3 peer-reviewed, scholarly, or similar references.
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