How can you utilize storytelling to market the same products to different generations?
- Choose one product / brand / company that you are familiar with.
- Create a brief narrative of how you would position that same product to three generations:
- Gen Z (1996 –> and current)
- Millennials / Gen Y (1977-1995)
- Gen X (1965-1976)
- Include a backstory of who you’re selling to and why you think this generation would purchase that product.