How can you utilize storytelling to market the same products to different generations

How can you utilize storytelling to market the same products to different generations?

  1. Choose one product / brand / company that you are familiar with.
  2. Create a brief narrative of how you would position that same product to three generations:
    1. Gen Z (1996 –> and current)
    2. Millennials / Gen Y (1977-1995)
    3. Gen X (1965-1976)
  3. Include a backstory of who you’re selling to and why you think this generation would purchase that product.
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