marketing product development dq5

Hopefully, you remember New Coke and heard that it failed miserably. Before their final launch, Coca-Cola $4 Million in development and had product use tested it, with more than 200,000 thousand participants. It was favored more than classic coke and Pepsi. So, why did it fail? Please conduct your research and return here to voice your informed opinions.

Initial post should be at least 200 words. Support your initial posts and response posts with scholarly sources cited in APA style.