Marketing Strategies – Part II


Please tell me more about American Airlines and Comcast beyond both serving American’s. Go a little further. I like this, “This shows that the two companies greatly rely on people for their existence; in addition to offering their services in the United States, they also offer their services on the international scale.” But – what other areas do you notice? Also you said, “Through the product life cycle, the businesses are able to innovate a product that is likely to meet the customers’ demands; therefore, enabling the businesses to make profits from the new product.  Through this theory, the firms will be able to conceive an idea of a new product.” How? More than your following……what happens throughout the life cycle? Why is this so important to firms? Very good as far as you’ve taken this discussion – keep going.

Ecology and Cascades

You stated, “Through this theory, businesses can learn how to survive in competitive environments, through analyzing their competitors and imitating their activities thus being in a position to compete against them.” What would you look at as a marketer, to compete with competitors – what they offer or what they don’t offer? Which do you believe is more important and why?


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