McDonald’s vs. Subway – business level strategies

Choose two companies that are in direct competition with one another and determine which of the four generic business level strategies of (1) cost leadership, (2) differentiation, (3) focused cost leadership, and (4) focused differentiation the companies is demonstrating. Give examples that demonstrate that the company is utilizing the chosen strategy.  Explain why the chosen strategy for each company is giving them a competitive advantage or disadvantage over the other company. Provide links. 


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