MKT 571

Write a report, in APA format, on a company of your choice and
discuss the market segmentation within that industry along with the
target market for the company and the selection process for that target

Required Elements:
• Not less than 2100 words
• Include demographic, psychographic, geographic, and behavioral
characteristics for the selected company.
• A positioning statement for the company with careful consideration
of their brand and strategy
• Paper is consistent with APA guidelines.


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