New product launch marketing plan II

Complete a market segmentation of no more than 400 words for your buyers. Talk about the following:

– Detail the target market profiles, key buying behaviors, and decision motivators for your consumer and    organizational target markets.

The product is new headlights for Audi cars. These headlights allow safe drive at night by switching from low to high beam when it senses incoming cars. They are brighter and allow for a better visibility.

Our target market is Family with kids, people who live in the country, people who drive for business, corporation who offer company’s car ( if you can add more consumers that would be great).


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