Please answer the following true or false questions and if the answer is false, make ONE SENTENCES explanation for its reason. If the answer is true,

Please answer the following true or false questions and if the answer is false, make ONE SENTENCES explanation for its reason. If the answer is true, no need for an extra explanation. 

Example : Since companies want to work together to attract customers, marketers do not need to practice partner relationship management.

Put “X” for the right choice Explanation
TRUE
FALSE X Partner relationship management is crucial to leverage the business effectiveness between all key players in the marketplace in order to reach customer value.
  1. A SWOT analysis allows a marketer to evaluate the company’s overall strengths, weaknesses, opportunities and threats.
Put “X” for the right choice Explanation
TRUE
FALSE
  1. The microenvironment consists of larger societal forces that affect a company, such as demographic, economic, political, and cultural forces.
Put “X” for the right choice Explanation
TRUE
FALSE
  1. On the BCG matrix, “question marks” are high-growth, high-share businesses or products.
Put “X” for the right choice Explanation
TRUE
FALSE
  1. When a company hires lobbyists to influence legislation affecting its industry, it is taking a defensive stance toward the marketing environment.
Put “X” for the right choice Explanation
TRUE
FALSE

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