please discuss in two paragraphs

What does it take to keep a company “on the edge”? And, is that always the right place to be? Back up your assertions with resources and readings, and your own research.  Please comment on the readings and videos as they relate to your impressions on the topic of “Strategy.”

http://www.nytimes.com/2010/01/28/business/28toyota.html?_r=3

https://www.youtube.com/watch?v=zD8xKv2ur_s

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