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P’kolino Case Study

Read the P’kolino case study, pages 261-304 in the your text.  It is an example of an extremely well written business plan, in the traditional style of the late second millennium. (Note: the financial exhibits are not missing, but are in a follow-on case for a module later in the class). P’kolino is a children’s furniture company, launched in 2005.  The company is still very much in business and the website can be visited at

Write a 2 page APA style paper that includes an answer to the following questions:

1. Does the business plan tell a coherent and compelling story?

2. Does the plan capture all of the learning that Antonio and JB have accumulated?

3. What three questions do you think Antonio and JB need to answer through further planning before they launch the venture.

4. What are the three strongest aspects of the plan?

5. What areas need improvement?

This paper should have a title page, abstract, body, and reference page. Points will be deducted if any of these four sections are missing. Make sure papers are written in correct APA style.  Make sure paper body starts with a summary where there is a statement of thesis (overview of the points to be made), continues with a discussion (or specific answers to specific questions), and ends with a conclusion.  The five specific questions should be annotated and have specific answers. Use in-text citations for quotes, indirect quotes, and direct references.  Also, cite definitive statements of fact or opinion.  This will validate them for the reader.  All papers should be written in the third person (he, he, it, and they).  Make every effort not to shift to second person (you, your) as in. 

Bygrave, W.D. & Zacharakis, A. (2014). Entrepreneurship, 3rd ed. Hoboken, NJ: John Wiley & Sons, Inc. ISBN: 978-1-118-58289-3


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