Retail Marketing Mix

Respond to the following questions. Your response must be in a Word document, APA format. Make your paper 3‐4 pages in length, double spaced, with at least three resources cited other than the course textbook. Show all mathematical calculations in an appendix to your essay. 

1. A car dealer purchases multiple disc CD players for $120 each and desires a 35 percent markup (at retail). What retail price should be charged? 

2. Comment on each of the following strategies as related to the retail marketing mix. Comment from the perspective of a large retailer and explain the relationships among the different strategies. 

a. Distribution strategy 

b. Price strategy 

c. Product strategy 

d. Promotion strategy 


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