Sales Promotion and Advertising

Select a company to research that is different from the one you selected in Week One but that competes in the same industry. For this assignment, you will compare this company to the one selected in Week One. (The company you choose for week 2 must compete in the same industry as your week 1 company. The assignment asks you to compare two companies in the same industry.)

Prepare an 8- to 10-slide Microsoft® PowerPoint® presentation comparing the sales promotions and advertisements of your two selected companies.

Answer the following questions in your presentation:

  • How do the two selected companies’ sales promotions and advertising compare?
  • How do you think sales promotion is coordinated with advertising in these companies?
  • What is the comparative role of the consumer sales promotion programs and objectives in marketing communications between the two selected companies?

Cite at least two references other than the course texts.

Format your presentation consistent with APA guidelines.


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