Week 2- Marketing Straegy Situation analysis

Situation Analysis

During the following weeks you will begin writing the sections of a marketing plan which will be combined at the end of the course into your final paper.  This week you will write the section on Situation Analysis.

To begin this process, please choose one of the following case studies to use throughout the course as you complete your Marketing Plan.

Case 20: Groupon…see attached!!!

Once you have selected your case study you will need to start writing the second section of your Marketing Plan.  The second section of your Marketing Plan is the Situation Analysis.

Note:  While the case studies provided for the Marketing Plan requirement of the course provide a wealth of information –  it will be necessary to find additional information from other sources when completing the individual components of the Marketing Plan.

Write a 3-5 page paper/analysis on your chosen case study (see above).  Within your paper/analysis be sure to address the following:

  • Include a title page and 2-3 references.  
  • Only the body of the paper will count toward the page requirement.  Only one reference may be located online (not Wikipedia) and the other references must be located in the Grantham University online library.  
  • Your analysis/paper should be written in your own words. When completing your assignments all spelling, punctuation, grammar, formatting, and citations should be written in APA style.  Please see your instructor for any further instructions.

Note:  A complete layout of the Marketing Plan can be found in the Appendix of the text

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