What channel alignment constraints face d.light

Assignment Questions:

1. What channel alignment constraints face d.light as it thinks about how to establish a channelstructure in India? List and describe any legal, environmental, and managerial constraints.

2. For rural consumers in India, discuss how these channel alignment constraints lead todemand-side misalignments if the company sells through the:

a. Rural entrepreneur channel, and link these misalignments to constraints (legal and/orenvironmental and/or managerial)b. Village retailer channel, and link these misalignments to constraints (legal and/orenvironmental and/or managerial)c. Centralized shops channel, and link these misalignments to constraints (legal and/orenvironmental and/or managerial)d. Conclude from this analysis what d.light’s channel structure should be. Which route(s) tomarket should be its highest priority, and why?

3. Using the figures in the case, can d.light “do well” (i.e., be profitable) as well as “do good”(i.e., improve lighting access for the rural poor in India) with the cost structure and currentpersonnel and overhead investments in place in India? Use the figures in the case to defendyour answer and assume for this analysis that the cost/investments permit the channel strategyyou chose in Question (2d).

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