Which of the following is NOT a stage in the purchase decision process

Question 11 pts

What historically was called a TV ad is increasingly likely to be seen on a computer or mobile device. This is an example of (8.4):

Integrated marketing communications

Fair tradeMedia convergence

Demarketing

Planned obsolescence

Flag this Question

Question 21 pts

Which of the following is NOT a stage in the purchase decision process? (7.1)

Alternative evaluation

Need recognition

Postpurchase behavior

Analysis of motivations

Information search

Flag this Question

Question 31 pts

Grouping customers on the basis of their purchase histories is an example of what type of segmentation? (7.3)

Geographic

Behavioral

Demographic

Geodemographic

Psychographic

Flag this Question

Question 41 pts

Office Giant’s environmental scanning efforts would NOT include which of the following (8.1)?

ROI evaluation of marketing effortsGathering competitive intelligenceMonitoring social media conversationsIdentifying office technology trendsInterviewing its former customers

Flag this Question

Question 51 pts

Apple hires a researcher to monitor how students use iPads in the classroom over the course of an entire week. This is an example of what type of research (8.2):

Data miningFocus groupEthnographyEye trackingCopy testing

Flag this Question

Question 61 pts

Which of the following represents a MICRO-environment influence for Power to the People Gym? (8.1)?

The time of yearThe economyFederal subsidies for gym membershipsRising awareness of exercise importanceThe CEO’s desire to see brand advertised on TV

Flag this Question

Question 71 pts

Which of the following is a common reason why successful domestic brands fail in foreign markets: (8.5)

Ugly packagingFlawed pricing strategyLack of understanding of local cultureProduct recallsLack of advertising agency talent

Flag this Question

Question 81 pts

Which of the following is NOT a likely outcome of Spiffy Spiff Car Wash’s implementation of a CRM system? (7.4)

More targeted mailingsEnhanced sales reporting and predictive modelingTrigger marketing tacticsMore mass marketingNew segmentation strategies

Flag this Question

Question 91 pts

Which of the following concepts does NOT relate to positioning? (7.3)

Unique selling propositionCompetitive differentiationPerceptual mapsMarket nichesCognitive dissonance

Flag this Question

Question 101 pts

The study of why consumers do what they do is known as? (7.1)

EthnographyPsychoanalysisConsumer BehaviorSystems engineeringSegmentation

[checkout]

"Do you have an upcoming essay or assignment due?


If yes Order Similar Paper